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No other beverage brings people together like craft beer.

You are invited to brew the Connected by Craft™ New York State Collaboration Beer, a state-wide fundraising campaign to promote NYS craft beer, drive traffic to breweries and raise funds for the New York State Brewers Association.

We are all #ConnectedbyCraft


  • You brew your version of the collab, we’ll encourage craft beer enthusiasts to visit your brewery to purchase it through a state-wide marketing & PR campaign.
  • Enthusiasts will be encouraged to share a photo of them enjoying the collab with friends on social media using #ConnectedbyCraft
  • Style / recipe is up to you.
  • Use the can label template provided. Canning the collab is encouraged, but not required.
  • Marketing kit will be sent to participants in May
  • Track your sales - $1 per pint / 16oz can sold should be donated to the NYSBA. When sales are complete, a check be made to the New York State Brewers Association.
  • Connected by Craft™ and participating breweries will be promoted through September.
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Add a photo to the can template of people connecting at your brewery!



  • 12oz and 16oz can label artwork designed for your use.
  • Add a photo to the template of people connecting at your brewery (black and white photo).
  • You are responsible for adding brewery information to the template and submitting it to the SLA.

FREE Member Benefit: To customize the template contact Glenn Clark, Crafting a Brand at


MEMBER BENEFIT: get 500 Connected by Craft labels FREE from TLF Graphics.

  • First 500 labels are free
  • Additional labels $0.15/label flat rate
  • Minimum order of 1,000 labels
  • 10% of order value donated back to NYSBA

Contact Chris Augustine at

Registration form

  • Contact Information

  • Beer Information

  • The NYSBA is promoting a "state-wide release" on the first day of summer, Sunday June 20. You can release on the 20th, or any date after that.


How it Works

  • Connected by Craft design on the front
  • Your 1-color logo on the back (white or black ink)
  1. Choose the product/s you would like to order
  2. Pay at checkout
  3. Email your logo to


Minimum order: 30 units/style – package includes variety of sizes.

Average estimated production time 10-14 business days + standard Fedex shipping time

A portion of proceeds benefit the NYSBA (thank you!) All orders come with 8X11″ display sign stating that a portion of proceeds directly support the NYSBA’s mission to unify, protect, & propel the state’s 430+ independent craft breweries through advocacy, education, and promotion.

Group of friends hanging out together outdoors