This September NYS breweries are releasing the #RealConvo IPA for Suicide Awareness Month.
The #RealConvo conversation began at Heroes Brewing Company when one of their customers approached them about an incredibly sensitive matter: she had experienced the loss of a family member to suicide. She introduced owners Marlene and Greg Fagen to a representative from the American Foundation for Suicide Prevention (AFSP), and that's when they decided to brew #RealConvo IPA to encourage those around us to take the time to grab a beer and check in with their friends and families to see how they are doing.
“Together, we want you to know that you don't need special training to have an open, authentic conversation about mental health,” says Karen Heisig, Area Director of the Greater Central NY Chapter of the AFSP. "The reality is that help is always available, and that by becoming comfortable having a conversation (#RealConvo) about mental health, you can increase the chances that the people in your life will feel comfortable, too."
“We have all gone through a tough time in the last two years and many of our friends are quietly struggling with their mental health,” said Greg Fagen, one of the Founders of Heroes Brewing Company. “I’ve struggled at times. I have friends that have struggled."
There's no better time than now to grab your loved ones for a pint and join the #RealConvo.
Get the #RealConvo IPA from a participating brewery near you, $1 per 4pk benefits AFSP
Full Boar Craft brewery
Good Nature Brewing Company
Heroes Brewing Company
Lithology Brewing Co.
Thank you to our partners: Heroes Brewing Company, American Foundation for Suicide Prevention, Think NY Drink NY, Crafting a Brand.
Are you in a crisis? Call or text 988 or text TALK to 741741