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Thank you

For brewing the Summer of Love New York State Collaboration Beer!

We will be in touch shortly with a marketing kit. If you have any questions contact chloe@newyorkcraftbeer.com

Scroll down to download label templates.

Summer of Love_16x9_TBA-01

HOW IT WORKS

  • You brew the collab, we’ll encourage craft beer enthusiasts to visit your brewery to purchase it through a state-wide marketing & PR campaign.
  • Style / recipe is up to you. Breweries are encouraged to express their creativity and fun-loving spirit when it comes to brewing this groovy beer.
  • The NYSBA has provided can label templates and marketing assets for you to use. Canning the collab is encouraged, but not required.
  • $1/pint/16oz can sold is donated to the NYSBA. Donations can be made via check to the New York State Brewers Association.
  • You can release the beer anytime beginning Sunday June 20th (the Summer Solstice). The NYSBA will continue to promote the collab & participating breweries through the end of August.

LABEL TEMPLATES + ORDER DISCOUNT

LABEL TEMPLATES

The NYSBA has designed 12oz and 16oz can label artwork for you to use. You are responsible for adding your brewery logo / information to the template and submitting it to the SLA.

  • Allied Member Crafting a Brand is offering assistance with customizing label templates at no charge to NYSBA brewery members. Contact Glenn Clark at glenn@craftingabrandco.com

ORDERING LABELS

NYSBA Allied Member TLF Graphics has offered a generous special for any participating NYSBA member brewery that orders their Summer of Love labels through them.

  • First 500 labels are free
  • Additional labels $0.15/label flat rate
  • Minimum order of 1,000 labels

Contact Chris Augustine at chris.augustine@tlfgraphics.com