Summer of love new york state collaboration beer
Grand Release, Sunday June 20 at Participating NYS BREWERIES
You are invited to brew the Summer of Love New York State Collaboration Beer, a state-wide fundraising campaign to drive traffic to breweries and raise funds for the New York State Brewers Association.
HOW IT WORKS
- You brew your version of the collab, we’ll encourage craft beer enthusiasts to visit your brewery to purchase it through a state-wide marketing & PR campaign.
- Style / recipe is up to you. Breweries are encouraged to express their creativity and fun-loving spirit when it comes to brewing this groovy beer.
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Use the can label template and marketing assets provided. Canning the collab is encouraged, but not required.
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Track your sales - $1 per pint / 16oz can sold should be donated to the NYSBA. When sales are complete, a check be made to the New York State Brewers Association.
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Release the beer anytime beginning Sunday June 20th (Summer Solstice).
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Summer of Love and participating breweries will be promoted through the end of August.
LABEL TEMPLATES + ORDER DISCOUNT
LABEL TEMPLATES
12oz and 16oz can label artwork designed for your use. You are responsible for adding brewery information to the template and submitting it to the SLA.
- FREE Member Benefit: To customize the template contact Glenn Clark, Crafting a Brand at glenn@craftingabrandco.com
ORDERING LABELS
MEMBER BENEFIT: get 500 Summer of Love Labels FREE from TLF Graphics.
- First 500 labels are free
- Additional labels $0.15/label flat rate
- Minimum order of 1,000 labels
- 10% of order value donated back to NYSBA
Contact Chris Augustine at chris.augustine@tlfgraphics.com
Registration form
